Name: Laura Jane Coleman

Course: BA (Hons) Make-up for Media and performance

Unit Title: Negotiated Make up project

Reference: MMP553

Credit Points: 40

Weighting: 2.0

Hours of Study: 400

Unit Leader: Peter Tindall

 

Proposal:

 

Introduction

 

A desired brief chosen by the author, will demonstrate various prosthetic appliances, along with any additional necessities. As prosthetics is the authors desirable line of work, the project will allow reasonable exploration and experimentation within prosthetics, leading towards the final outcome of a campaign for Animal Rights. A role reversal act of animal testing will be demonstrated within the make up, representing the harsh brutality of an act performed on an animal. After the research process, the project will eventually be demonstrated through an editorial photo shoot incorporated within an animal rights campaign poster, featuring an actual rabbit. A female model will be replicating the animal to raise awareness of the horrific abuse that is inflicted on wild animals for beauty products, and using herself as the “voice of the voiceless” to convey the act of cruelty committed.

 

Planning

 

The author intends to produce multiple mind-maps at the beginning of the project to mark all the possible ideas and directions the author could proceed with. By allocating these ideas via hard copy, the author has a clearer idea of what route to pursue. Mind mapping also gives a general outlook on what is achievable within the timeframe.

 

Tutorial Discussions

 

Any discussion within the tutorials will be recorded and used accordingly within the project for improvement. Written Tutorial notes will make the author aware of any changes that need altering and will also demonstrate improvement and progression within the project.

 

Research

 

For the author to pursue with the desired project, a satisfactory exploration of research will have to be considered in order to achieve a believable campaign. In depth research will be considered for the chosen project, such as

• Looking into animal testing

•  Animal rights campaigns/ Petitions

• Background Research into companies that are against animal testing

•  Eye and Skin infections and diseases

•  Animal rights advertisements

 

Any additional research will be researched during the progression of the project.

 

 

Time Management

 

A Gantt chart will be constructed via Microsoft Excel to ensure the project is completed by the deadline. A Gantt chart will allow for weekly progress to be tracked efficiently, and to follow smaller, stricter deadlines within the main timeframe.

 

Budget

 

The author will calculate an estimated budget for the materials used, such as:Platsil Gel A 00Platsil Gel B 00Smith’s DeadenerPlus additional materials of a lower cost.

 

Model Profile

 

Having the use of a model profile, the author is able to analyse key facial characteristics to use these to accurately associate with hard-copy and digital designs.

 

Course Collaboration

 

Costume, Photography and possibly Graphic Design will be contacted and provided with a version of the brief, giving them an outline of what needs to be produced, and their possible roles within the project. All parties will be notified in advance, of the schedule, in order to avoid time conflictions. All those involved will be given recognition in the final outcome, and given a digital copy of the outcome for their portfolio.

 

Design Ideas

 

Designs will be created and produced, both hard-copy, as well as possibly sculpted digitally via Zbrush.

 

Experimental Appliances

 

Several makeup appliances will be performed throughout the project to minimise the application time before the final deadline. Each application produced will be carefully monitored throughout, and photographic documentation will be demonstrated for improvement before the final application.

 

Practical Work

 

An accumulation of prosthetic pieces will be produced during the project. A full face cast will be taken, filled with the desired material and fibre glassed. A clay sculpt of the design will be moulded through the fibreglass process and then filled with silicone to create the final pieces. Relevant research will be taken into consideration to create an accurate result.

 

Final Outcome

 

This will be demonstrated through an editorial photo shoot incorporated in to a campaign poster. A real animal will be used in the shoot to increase awareness.The project will be submitted in an online blog, which will be found at www.lauracolemanmua.wordpress.com along with a hardcopy, A5 sketchbook demonstrating various designs.

 

Aims:

 

A1 To consolidate your creativity and practical skills.

A2 To plan, develop and produce a professional standard of creative work in response to a “live” or simulated brief.

A3 To prepare you for study at Level 6.

 

Learning Outcomes:

 

On completion of this unit you will be able to:

 

LO1 Demonstrate a professional standard of creativity and technical ability, including:

 

• Work that is technically comparable with that made within a specified context or contexts

• Work that shows an awareness of the design and application of make-up artistry within a specified context or contexts and informed by appropriate theoretical, cultural and historical considerations

• Work that demonstrates a high degree of creative and aesthetic judgement

 

 

LO2 Respond appropriately to the demands of a negotiated/self-initiated brief, including:

 

• Appropriate creative outcomes to your industry related brief

 

LO3 Demonstrate increasing confidence in the level of your creative, practical and professional knowledge and skills

 

TRANSFERABLE SKILLS:

 

• Managing Self

• Professional Skills

• Team working

 

Assessment Requirements

 

Body of professional creative work developed and produced in response to the brief and defined in the Learning Agreement                   100%

 

 

Evidence of the work carried out will be recorded and presented on a digital source (online blog). This will involve:

• Photographic evidence of experimentation Mind-Map Planning

• A self-management timetable with deadlines for tasks

• Digital and Hard copy designs of face

• Inspiration campaigns, posters and editorial photo shoots

• A Budget plan for materials

• Self assessed practical sessions

• Tutorial documentation

• Research based upon skin disorders and reactions

• Artists who have demonstrated animal rights campaigns

• Portfolio photographs and relevant Photoshop edits

• Course collaboration

• Model Profile for both human and animal

• Practice Make up

 

Should an opportunity become available to work with students from another course, the body of work will be negotiated with your unit tutor.

 

Each assessment requirement must be passed at a minimum grade of 40% to successfully complete the unit.

 

 

Assessment Criteria (specific criteria related to the learning outcomes)

 

The level to which you have applied knowledge of concept and contexts to project work demonstrating creative maturity and direction within a professional context. (LO1)

 

The level to which research and analysis is applied to problem solving, project development, creative solutions and project conclusions. (LO2)

 

The level to which knowledge of professional practice is demonstrated through the application of specialist technical skills in the realisation of the project. (LO3)

 

 

Reference Material

 

Fightinganimaltesting.com. 2012. Fighting Animal Testing petition. [online] Available at: http://www.fightinganimaltesting.com/ [Accessed: 12 Feb 2014].

 

Kirkpatrick, E. 2012. Human Torture Activism Campaigns. [online] Available at: http://www.trendhunter.com/trends/lush-animal-testing-campaigns [Accessed: 12 Feb 2014].

 

ush Cosmetics. 2012. Lush Fighting Animal Testing: Live Demonstration at Regents Street. Available at: http://www.youtube.com/watch?v=f4K9iSyj_lk [Accessed: 12 Feb 2014].

 

Musharbash, K. 2011. Animaltarian Advertisements. [online] Available at: http://www.trendhunter.com/trends/deutscher-tierschutz [Accessed: 12 Feb 2014].

 

Singer, P. 1990. Animal liberation. New York, N.Y.: New York Review of Books.

 

Woods, G. 1999. Animal experimentation and testing. Springfield, NJ: Enslow Publishers.

 

( More to be added as research progresses )