Animal
Testing
My idea of this campaign, was to add text that appeared to look like blood smeared , to resemble the many deaths of those animals killed.
I then added some of my own personal thoughts about animal testing to the campaign, so it was more of a personal quote rather than made up.
I chose this photo in particular, because the model was making eye contact, directly with the audience, which to me felt effective. The seriousness of her face, and the prosthetic is hard to miss. Charlie is also playing his part, by also facing the same way as the model to also make eye contact with the audience.
I absolutely adore this image with a passion, the shadows/lighting were incredible! . The relationship between the model and the animal was heart warming. The simple clean text, worked well well the background, and the position of the rabbit , almost like her cradling him like a baby, could also prove effective to those who own children? .
Again, a very sleek/simple look to the photo shoot, which is what I was going for. The colours/contrasts/ lighting to the image was perfect for me. You can see the prosthetic very clearly, and every single bit of detail was seen perfectly through the camera. I loved the position of the rabbit, and as my own pet, I felt the need to go "awh" every time he was positioned into a new pose.
I took inspiration from a Peta campaign I researched into ( on research pages ) , where the text is the exact same " Try telling him its just a fur trim". The reason behind this text is to make people more aware of the brutality against Angora bunnies, which are forced to have their fur pulled out, making them bleed, and left with sores. The fact my rabbit is in the process of shedding, made the text more connectable with the audience.
I chose the same image twice, because I fell in love with it. It was very effective, and from the previous image, and how many likes it got from Facebook, I decided to experiment with various text/colours and fonts to get it perfect. The text looks again, like blood, but also looks like someone has written the text using their finger, like smudged? . I thought this was extremely effective.
I couldn't of asked for a more perfect outcome. Perfect model, photographers, photos, and most of all my favourite rabbit. The photos appeared so meaningful to animal lovers, and I just wanted to play my part, by raising awareness for these beautiful creatures. In all hindsight, not many people care that animals die for everyday living essentials, and I think it's barbaric and disgusting. Animals have as much right as we do to live on this earth, and for substances such as household bleach that is designed to be put down a toilet, to be testing on a rabbits eye??? how is that even relevant???... I felt so passionate making this blog, and I am extremely happy with what I have achieved.
The Campaign Outcome
